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      <image:title>services - SOCIAL MEDIA CALENDAR, CONTENT CREATION, + POSTING</image:title>
      <image:caption>Hat Tip Digital has experience creating social media content, calendars, copy, schedules, and plans for brands across industries, including CPG, non-profit, media, entertainment, and fashion.</image:caption>
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      <image:caption>We understand the importance of measuring and understanding success in social media. We can help you set KPIs, establish goals, and determine benchmarks. We provide campaign performance and data analysis.</image:caption>
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      <image:caption>We look at your social media to see what’s working, what could be better, and how your competitors are approaching the space.</image:caption>
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      <image:title>services - PAID SOCIAL MEDIA AD BUYING</image:title>
      <image:caption>Paid social campaigns can give your brand the lift it needs to drive awareness + conversion. Hat Tip can show you how, all within your budget.</image:caption>
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      <image:title>services - COMMUNITY MANAGEMENT</image:title>
      <image:caption>Community management is one of the most important things when it comes to social media. Let us show you how you can foster and grow an engaged audience.</image:caption>
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      <image:title>services - SOCIAL MEDIA STRATEGY</image:title>
      <image:caption>Hat Tip will craft a strategy that works for YOUR brand and connects with YOUR audience. We offer custom paid and organic (and combination) social media strategies and plans.</image:caption>
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      <image:title>services - BRAND VOICE DEVELOPMENT</image:title>
      <image:caption>Let us help you craft and develop your voice on social media.</image:caption>
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      <image:caption>Get your teams ready to take on social media! All workshops are custom, and some examples including Personal Branding and Facebook Ads.</image:caption>
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      <image:title>about - Meet @SocialMia</image:title>
      <image:caption>Hat Tip Digital was founded by Mia Aquino in 2018. After a decade+ in the industry as a social media and content strategist, she takes her knowledge and experience on what works, what doesn’t, and what brands can do to really reach their audience in the social space. Before launching Hat Tip, Mia was the Director, Social Media Marketing at Publishers Clearing House, where she oversaw both the social media and content strategies. Mia led the audience growth, social media, and partnerships strategies at WME | IMG’s fashion OTT Made to Measure, as well as social media strategy at VH1 and Fusion (an ABC-Univision joint venture). She also worked in social media, engagement, and content roles at The Huffington Post, CNN, and in the local markets at KDKA Radio Pittsburgh. Mia received a B.A. in Journalism from Penn State University and was the spring 2017 commencement speaker at Penn State Beaver. She is an Adjunct Instructor at the Pennsylvania College of Art &amp; Design, where she teaches social media marketing courses. You can follow Mia across social media @SocialMia, where she loves to post about her dog Pippa, tv shows, books, and her sneaker obsession. Drop Mia a note at mia@hattipdigital.com.</image:caption>
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      <image:caption>Facebook’s fMedia Conference, 2012</image:caption>
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      <image:caption>Penn State Beaver Commencement Speaker, 2017</image:caption>
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      <image:caption>Speaking with undergraduate students in Business</image:caption>
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      <image:caption>Hosting a session on social media and personal branding for non-profits at Leadership Lancaster</image:caption>
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      <image:caption>Virtually speaking with undergraduate students in Journalism</image:caption>
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